Justifying the cost of original artworks and prints


From a broad world view, wildlife has become manipulated by economic gain and natural environments have become more of an exception than a rule.
Experiencing wildlife in natural environments by natives of countries in the developing world is an almost unattainable luxury.The popularity of eco-tourism 
of Africanwildlife has become an exclusive holiday experience for only those with the financial means.For this reason the works I do have become for me a 
statement of the times we live in. The reference I use for my wildlife subjects I paint are drawn exclusively from wildlife photography and various wildlife projects 
and altruistic environmental agencies which I support.eg.
Cape Centre for the Rehabilitation of Wildlife (Cape Cape C.R.O.W.)
and the 
Brown Hyena Research Project 
My method is to separate the subjects in some way from their natural environment making them more of a decorative ironic element than
a true representation of natural law inhabiting a new urban environment.All paintings are original and form part of a collection of works
started in the last 4 years to the present.The prices are made according to the current market value calculated from an average sales 
at galleries and agents who deal in my artwork.

There is more reason for purchasing an original work of art than first meets the eye. Sure, we want what we buy to go with our interiors 
and fit in particular spaces but there are many other reasons for purchasing a piece of art.

Purchasing an original artwork acknowledges that you recognize the intrinsic or extrinsic value inherent in a piece and that the artist's perception is one that you can 
appreciate. When knowledge of art is increased, (say by viewing art regularly at galleries and museums or looking at art magazines or artworks in friends' homes) 
understanding is broadened, as is your receptiveness to new, innovative, imaginative and challenging art concepts and styles. Art works can be found to be aesthetically 
valuable, even if your initial reaction or expressed preferences were not immediately positive.

Many people think that all artists have to do to create a work is simply to call up an idea/image from their imagination or simply represent what is before them. 
This does not recognize the involved process of conceptualizing, developing, synthesizing and evaluating that artists engage in when producing an artwork. 
That is why saying “I could do that” is most likely an unconsidered comment.... Could you?... Would you?

Taking the time to look at artworks and understanding your aesthetic responses to the unity, complexity or intensity of each piece is a way to know ourselves better 
and decipher what we like and why. It is a fascinating and enlightening activity. 


Our responses might include ...

     * Appreciation of the observable composition.

     * A feeling of emotional release from personal concerns; of relaxation or peace and a sense of harmony; both within and projected by the work.

     * A sense of detachment from what the art work depicts, even when the composition is confronting or oppressive -this emotional distance makes us 
       aware of our power to rise above such depictions.

     * A sense of discovery about our intellectual capacity; this occurs when art works challenge us to make connections between what we see and 
       certain meanings.

     * A sense of growth as a person when we become absorbed in the artwork; this can be experienced even through works that we find 
       emotionally disturbing.

So, when viewing and purchasing works of art (especially in the contemporary genre) it is important to take your time to assess the many levels on which an artwork 
can be viewed aside from its suitability for a certain location - an artwork you like will always find a place in your home or office.And leave your colour swatches at home 
- you can always repaint a wall and maybe even have your sofa re-upholstered if making a match is essential.

Make the effort to value the connection you feel with an artwork - it is worth a great deal in our ever more mass-produced, mass-informed society.

So wait... before you say it's good, bad or ugly consider the following:
	* Does the artwork's purpose or message arouse your curiosity?
	* Does the artwork raise a particular feeling or emotion?
	* Are you interested in the skill of the artist?
	* Are you interested in the technique used to create the work?
	* Do you respond to the subject matter in a particular way?
	* Are you curious about the culture or historical period that the work represents?

Then decide whether the piece was worth viewing and perhaps worth buying - if you choose well you will have an artwork that will continue to stimulate you for the 
rest of your life

TOP 14 REASONS TO BUY ORIGINAL ARTWORKS FROM CONTEMPORARY ARTISTS:

1. Because you will own something not only beautiful, but also absolutely unique.  No 
one else in the world has it!

2. Because art is eternal, and best expresses human emotions

3. Because it is more than time for another renaissance in the arts

4. Because there is no better way to encourage a talented artist

5. Because it is a shame that most of the best artists are ignored in their lifetime 

6. Because an original artwork is something that you can cherish and enjoy forever, and
    your children and grand-children after you

7. Because some of the best artists of all times may be alive today

8. Because this is an incredibly good investment**

9. Because this is the perfect present for someone who already has everything
    or the perfect gift for a special occasion.

10. Because it excites you Because you ‘need’ to own it, even if it stretches the budget

11. Because you will regret it if you don’t

12. Because it will continue to give pleasure

13. Purchasing original art adds value to your home or office, and to your life.

14. Buying work by living artists also supports their careers.

When is a photograph considered to be an artwork?



Prints (e.g. lithographs, woodblocks, screenprints, etchings) are usually made in limited editions; each one is an original work of art made 
and signed by the artist. Unlimited photographic reproductions and posters are not.

Photographs/Digital Prints are issued as unique, one-off images or, like prints, in limited editions. 
Large works may be mounted on aluminum or foam board.



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